Influencer marketing for
beauty, fashion
and wellness brands.
WGY is a UK influencer marketing agency with 850+ vetted nano and micro creators across beauty, skincare, fashion and wellness. Real creators, real audiences, real results. From £800.
The receipts:
The influencer marketing agency
built on real community.
Most influencer marketing agencies work from databases. WGY works from a community. Our 850+ UK nano and micro creators are active members of a platform who are genuinely engaged with the brands they work with, which is why our posting rate across campaigns sits at 82%, one of the highest in the industry. Whether you are a DTC beauty brand looking for a beauty influencer marketing agency, a skincare brand seeking the best skincare influencer for brands, a fashion label searching for fashion influencer marketing for brands, or a health and wellness brand wanting to hire wellness influencers, WGY connects you with the right creators and manages the whole campaign from brief to content report.
Let's talk about your
next campaign.
30-minute discovery call. No commitment. We'll come with creator ideas tailored to your brand.
Beauty, fashion
and wellness brands.
Beauty influencer marketing agency
WGY is a beauty influencer marketing agency with a community of UK beauty and skincare creators who post consistently, engage authentically and deliver content that converts. Our skincare influencer agency approach prioritises relevance over reach: we match your brand to creators whose audiences genuinely care about beauty, not creators who happen to have a big following.
Fashion influencer marketing agency
The best fashion influencer marketing agency is not the one with the biggest creator database. It is the one whose creators are genuinely embedded in fashion culture. WGY's fashion creator community includes UK clothing, accessories and lifestyle creators who are already creating fashion content daily, for audiences that actually want to see what they're wearing.
Wellness influencer marketing agency
Influencer marketing for health and wellness brands requires a different approach. Wellness audiences are discerning, values-led and highly sensitive to inauthenticity. WGY's wellness creator community connects health and wellness brands with UK creators in fitness, nutrition, mental wellbeing and active lifestyle who embed products into their content naturally.
Five steps to your
creator campaign.
From brief to content report, WGY handles everything. Here's exactly what working with us looks like.
Brief us
Tell us your brand, your product, your target audience and your goals. No lengthy onboarding. Just a 30-minute call and a brief. We take it from there.
We find your creators
Our team hand-picks creators from our community of 850+ UK creators whose niche, content style and audience match your brand. Every creator is vetted, active and genuinely relevant.
You select & send
You approve the creator shortlist. We handle briefing, confirmations and shipping coordination so your products reach the right creators fast.
Creators post
Creators receive your product, create authentic content and post to TikTok, Instagram, or both. Our 82% posting rate is one of the highest in the industry because our creators actually want to work with brands.
We collate all creator content and deliver a full campaign report: reach, views, engagement, post links. Everything you need to report internally or to a client.
Adored By — repeat client,
premium influencer gifting.
Adored By came to WGY looking for a beauty influencer marketing agency that could handle creator gifting at scale without the internal management overhead. We built them an ongoing creator gifting programme, selecting vetted beauty creators from our community for each activation. Adored By have returned for multiple campaigns, citing the quality of creator selection and posting rates as the key reasons they keep coming back.
"It went really well! We'll definitely keep you in mind for future campaigns. The creator selection was exactly what we were looking for."— Adored By team
In their own words.
"It went really well! We'll definitely keep you in mind for future campaigns. The creator selection was exactly what we were looking for."
"Thanks so much for your support with all of this campaign! Really impressed with how the whole thing was managed from start to finish."
"It's something that's really helped us, especially as we're a super small team — finding and managing creators can be so time consuming."
Ready to build your
influencer marketing campaign?
Let's talk about your brand, your goals, and how WGY can deliver results. 30 minutes, no commitment.