We started in a WhatsApp group.
Better access. Better support. Better results. We didn't wait for the industry to change, we built the alternative. From a kitchen table.
A laptop, a group chat,
and a big idea.
WGY started in 2022 with a simple idea: that nano and micro creators deserved the same access to brand deals as the big accounts. No gatekeeping, no minimum follower counts, no agents taking cuts.
It started small — a WhatsApp group, a whole load of DMs, and a genuine belief that something better was possible. From that kitchen table beginning, WGY grew through countless versions into what you see today.
A community of over 850 creators, all building their dreams through weekly brand deals, PR gifting, paid campaigns, and education — on our very own app.
The receipts:
Our non‑negotiables.
Not values written for a pitch deck. The actual rules we run this place by.
Our creators come first. Every time.
Every decision we make, every brand we work with, every campaign we run — it comes back to one question: is this good for our creators? If the answer is no, we walk away. Simple.
Your brand shouldn't have to compromise.
No cookie-cutter campaigns here. Your brand has a voice, a story, and an audience worth reaching. We match you with creators who genuinely love what you do, because authentic always outperforms forced.
The girl behind
the group chat.
Kelsey's career started at ITV, working on one of their most iconic daytime talk shows (any guesses which?) and developing a deep understanding of media, storytelling, and what makes content actually connect.
From there she moved into PR, representing ex-Love Island stars and UK reality TV royalty at the height of influencer culture. She watched the industry up close... and saw the gap. Talent management that actually served creators, not just brands.
In 2022, sitting at her kitchen table with a laptop, a glass of wine and a WhatsApp group, she started building WGY. No investors, no big budget — just a girl, a savvy b, and no one to tell her she can't change the industry. Four years, a switch to Aperols, and many versions later, that vision is now a community of 850+ creators getting gifted by the brands they love every single week.
From WhatsApp
to our own app.
What drives everything.
Accessibility
No gatekeeping. No minimum follower counts. No waiting to be discovered. If you create great content, you deserve access to brand deals — and WGY makes that possible from day one.
Authenticity
Real creators. Real content. Real results. We don't believe in manufactured influencer culture — we believe in genuine creators building genuine connections with brands and audiences.
Community
Creators supporting creators. WGY is a community, not just a platform. We build environments where creators grow alongside each other rather than compete against each other.
Empowerment
Every tool, every course, every campaign opportunity is designed to help creators succeed independently — building their own portfolio, income, and confidence without needing an agent.
Transparency
No hidden fees, no surprise commission cuts, no confusing terms. Your £25 a month is all you pay — what you earn from brand deals is entirely yours.