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Getting Started
Do I need a minimum number of followers to join?
No minimum follower count, ever. WGY works with creators from 500 to 500,000+ followers. What matters is your niche, your content quality, and your engagement rate. We built WGY specifically to give smaller creators the same access as those with huge followings. If you create great content, you belong here.
How do I join the WGY Creator App?
Sign up takes under 2 minutes. Once you have signed up for a membership and downloaded the app, you'll add your social channels, your niche, and some basic info about your content. Once you're in, you have full access to all our opportunities and resources, and you will start to receive walk-through messages to get you started. No waiting list, no gatekeeping, you can start applying to campaigns immediately.
What niches do you work with?
Our primary focus is beauty and lifestyle — skincare, makeup, haircare, wellness, fashion, and home. The majority of our brand campaigns sit in these categories. If you're a beauty or lifestyle creator based in the UK, you're exactly who we're built for.
Do I need to be based in the UK?
Yes — WGY is a UK-focused platform. Our brand partners are UK-based and our campaigns are designed for UK creators. If you're based in the UK, you're good to go.
Pricing & Membership
How much does it cost?
Membership starts at £25/month on a 3-month minimum. You can also pay quarterly (£65, saving £10) or annually (£240, saving £60 — that's 2 months free). All plans include the same full access to campaigns, education, events, and community.
Why is there a 3-month minimum?
Brand campaigns take time. From application to your parcel arriving at your door can be anywhere from 3 to 8 weeks, depending on the brand's timeline and how many creators they're gifting. We want you to actually experience WGY delivering results — not cancel before your first opportunity lands. After your 3-month minimum, you can cancel any time with no questions asked and no hidden fees.
Do you take a commission from my brand deals?
Never. Your subscription fee is all you pay — WGY does not take a percentage of any gifting, paid campaigns, or affiliate earnings you make through the platform. What you earn is 100% yours.
Can I cancel after my 3 months?
Yes, absolutely. After your initial 3-month period you can cancel at any time — no notice period, no cancellation fees, no awkward phone calls. We're confident you'll want to stay, but that choice is always yours.
Campaigns & Opportunities
How quickly will I start getting brand deals?
New campaigns drop to the app every single week, so you can start applying immediately after joining. Some gifting campaigns confirm within a few days. Paid or larger brand campaigns can take 3–8 weeks from application to delivery as brands review applications, approve selections, and organise shipping. The more you apply, the more chance you have to get selected. But, please remember selection is at the brand's discretion.
What kind of brands will I work with?
Primarily UK beauty and lifestyle brands — from exciting indie launches to household names like L'Oréal, Beauty Bay, Garnier, Nanolash, Barry M, and Superdrug. We also run paid UGC campaigns and TikTok Shop affiliate deals across our brand network. We send over 1,500 gifted parcels every single month.
Am I guaranteed to get selected for campaigns?
We can't guarantee selection on any specific campaign — brands make the final call based on your niche, content style, engagement, and how well you fit their brief. What we can guarantee is that new opportunities are added every week, and the more campaigns you apply to, the higher your chances. Most active members start landing gifting within their first few weeks.
What's the difference between gifting, UGC, and paid campaigns?
Gifting — the brand sends you a product for free in exchange for content posted to your social channels. No payment, but you keep the products. UGC — you create content for the brand to use in their own marketing (ads, website, etc). Usually paid. Paid partnerships — you receive a fee in addition to (or instead of) products to post content to your audience. WGY gives you access to all three types.
What is the affiliate and commission programme?
Through WGY, you get access to affiliate programmes and enhanced TikTok Shop commission rates from our brand partners. When someone buys a product through your unique link or TikTok Shop tag, you earn a percentage of that sale. It's a way to turn your content into ongoing passive income, not just one-off campaigns.
Education & Community
What education content is included?
Your membership includes access to our full course library — covering TikTok and Instagram growth, brand pitching, content strategy, affiliate marketing, and industry insights. Plus expert-led masterclasses, downloadable templates (including our Social Planner, Content Strategy Planner, and Outreach Bundle), and 1-to-1 chat support from the WGY team.
What events can I access?
WGY members can apply to attend exclusive brand events across the UK — content shoot days, industry evenings, and activations with brands like Garnier, Barry M, Redken, and TikTok. These are real networking opportunities where you build relationships with brand teams face to face. Events are posted in the app and you apply just like a campaign.
Working With WGY
What does WGY do for brands?
WGY connects your brand with 850+ vetted, engaged UK creators for gifting campaigns, paid UGC, TikTok Shop activations, and affiliate sign-up drives. We handle the creator outreach, vetting, matching, and content collation — you just approve your shortlist and ship the products.
What kind of creators are in your community?
Our community is primarily UK-based beauty and lifestyle creators from nano (1k–10k) to mid-tier (10k–100k). We also have a growing roster of UGC-only creators who don't post publicly but create high-quality brand content. 97% are active monthly, with a verified 82% posting rate across gifting campaigns.
How quickly can you run a campaign?
Our Rapid Package can get creators selected and ready to ship in as little as 7 days. However, if you need a selection of creators quickly, we can get that to you in 24 hours or less! For bespoke managed campaigns, timelines vary depending on scope — typically 2–4 weeks from briefing to creator selection, with content going live within 4–8 weeks of shipping.
Do creators have to post, or is this just for UGC?
Both. Our standard gifting campaigns expect creators to post to their social channels (TikTok, Instagram, or both). We also offer pure UGC packages where creators produce content for your brand's use only — ideal for ads, your website, or social content that doesn't rely on the creator's following.
Pricing & Packages
How much does it cost to run a campaign?
Our Rapid Package starts from £800 (plus product costs). Bespoke packages are quoted based on your brief, goals, and the number of creators. Book a discovery call and we'll put together a proposal tailored to your budget and objectives.
What's included in the management fee?
For bespoke campaigns, WGY handles everything: campaign strategy, creator briefing, application management, creator vetting and verification, shipping coordination, contracting, and post-campaign content collation with performance insights. You review and approve — we do the heavy lifting.
Can I see creator metrics before selecting them?
Yes. Before you approve your final selection, WGY provides verified creator insights — follower count, engagement rate, and content examples. You only gift to creators you've approved. No surprises.
Can I get usage rights on the content creators produce?
Yes — usage rights are available as an optional add-on for both gifting and paid campaigns. This allows you to repurpose creator content in your own advertising, website, and marketing materials. Usage terms are handled in the creator contracts we manage on your behalf.
Results & Reporting
How will I know if the campaign worked?
Post-campaign, WGY delivers a collated content report with links to all live posts, view counts, engagement metrics, and reach data. For bespoke managed campaigns this includes a full performance summary. We track posting rates and chase up any outstanding content on your behalf.
What's your average posting rate?
Our current posting rate across gifting campaigns is 82% — significantly above industry average. This is because WGY creators are engaged community members who actively apply for campaigns, rather than being cold-approached. They want to post.