UGC creators for
beauty, fashion
and wellness brands.
WGY is a UK UGC agency connecting beauty, skincare, fashion and wellness brands with 850+ vetted content creators. Authentic UGC content, fully managed, delivered fast. No casting headaches. From £800.
The receipts:
The UK UGC agency that
manages everything.
UGC is the most effective format in paid and organic advertising right now. The problem is finding the right ugc creators for your brand, briefing them properly and getting content that actually performs. WGY handles all of it. Whether you are a beauty ugc agency brief, a skincare ugc campaign, a fashion creator brief or a wellness ugc activation, our community of 850+ UK nano and micro creators are already engaged, already briefed and ready to create content for your brand this week.
Let's talk about your
next UGC campaign.
30-minute discovery call. No commitment. We'll come with creator ideas tailored to your brief.
Beauty, fashion
and wellness brands.
Beauty UGC agency
WGY is a beauty UGC agency built on a community of UK beauty and skincare creators who produce authentic, brand-safe content that performs in paid ads and organic social. Our skincare UGC creators range from close-up review formats to lifestyle and editorial-feel shoots. Whether you need a single skincare ugc brief or an ongoing ugc creators for beauty brands programme, we handle everything.
Fashion UGC agency
For fashion brands looking to hire ugc fashion creators or partner with fashion creators at scale, WGY gives you direct access to UK-based creators with authentic audiences in fashion, style and lifestyle. We only connect you with creators whose content actually reflects your brand aesthetic, so every video feels like it belongs in your world, not like a paid ad someone made for money.
Wellness UGC agency
UGC for health and wellness brands is a different brief. The audience values authenticity over aesthetics and trusts people who actually use the products. Our wellness creator agency connects health brands with UK creators in fitness, nutrition, mental wellbeing and active lifestyle who embed your product naturally into their existing content.
Five steps to your
UGC campaign.
From brief to content delivery, WGY handles everything. Here's exactly what working with us looks like.
Brief us
Tell us your brand, your product, the type of content you need and any key messaging. No lengthy process. Just a 30-minute call and a brief. We do the rest.
We curate your creators
Our team selects creators from our community whose content style, niche and audience match your brand. Every creator is vetted, active and genuinely aligned with your category.
You select & send
You approve the shortlist. We handle all briefing, confirmations and product shipping coordination so your products reach the right creators fast.
Creators post
Creators receive your product, produce content to brief and post to their channels. Our 82% posting rate across campaigns is one of the highest in the industry.
We collate all creator content and deliver a full campaign report. Content is yours to use in paid ads with usage rights agreed upfront.
ISL — 700+ creators,
5M+ estimated reach.
ISL briefed us to get their product into the hands of as many engaged UK beauty and lifestyle creators as possible. 700+ creators gifted, a 5 million+ estimated organic reach, and all content collated and delivered back to the brand. Our largest single campaign activation to date, managed entirely by the WGY team.
"Thanks so much for your support with all of this campaign!"— ISL team
In their own words.
"Thanks so much for your support with all of this campaign! Really impressed with how the whole thing was managed."
"It went really well! We'll definitely keep you in mind for future campaigns. The creator selection was exactly what we were looking for."
"It's something that's really helped us, especially as we're a super small team — finding and managing creators can be so time consuming."
Brief us on your
next UGC campaign.
30-minute discovery call. No commitment. We'll come with creator ideas for your specific brief.