Creator-led brand events for
beauty, fashion
and wellness brands.
WGY connects beauty, fashion and wellness brands with 850+ vetted UK nano and micro creators for brand activations, product launch events and experiential campaigns. Real creators. Real content. From £800.
The receipts:
The UK brand event agency
with creators built in.
Most brand event agencies organise the venue, the styling and the press release. But the content, the TikToks, the Reels, the Stories that actually reach real consumers, that bit is an afterthought. WGY is different. We are a beauty brand activation agency, a fashion event marketing agency and a wellness experiential marketing agency all in one, with 850+ engaged UK content creators already in our community. When you run an event with us, the content creation is not a hope. It is built into the brief.
Let's talk about your
next event.
30-minute discovery call. No commitment. We'll come with creator ideas tailored to your brand.
Beauty, fashion
and wellness brands.
Beauty brand activation agency
From skincare brand activation events to cosmetic product launch days, we connect beauty brands with creators who have genuinely engaged audiences in the beauty and skincare space. Our community includes makeup artists, skincare enthusiasts and beauty reviewers, all UK-based, all actively posting. We have supported product launch events for brands at Sephora, Superdrug and beyond.
Fashion brand activation agency
Fashion influencer marketing events work best when creators are invested in the brand. WGY gives fashion brands access to UK clothing, accessories and lifestyle creators whose audiences actually want to see what they're wearing. Whether you're a luxury fashion brand planning an exclusive event or a clothing brand looking for a fashion product launch agency, we handle creator selection and content output end to end.
Wellness brand event agency
Wellness experiential marketing works differently to beauty or fashion. The audience is health-conscious, values-led and highly tuned to authenticity. Our wellness creator community includes fitness, nutrition, mental health and lifestyle creators who embed products naturally into the content they were already making. For health brand activations where trust matters more than reach, WGY understands the space.
Five steps to your
creator event.
From brief to content report, WGY handles everything. Here's exactly what a WGY brand event looks like.
Brief us
Tell us about your brand, your event, your product and who you want to reach. No lengthy onboarding. Just a 30-minute call and a brief. We take it from there.
We curate your creators
Our team hand-picks creators from our community of 850+ UK creators who match your brand, your aesthetic and your event. We handle all outreach, vetting and confirmation.
You select & invite
You approve the creator shortlist. We handle all invitations, briefing and logistical coordination so your event guest list is sorted without you lifting a finger.
Creators attend and post
Our 82% posting rate across campaigns is not a coincidence. Our creators are invested community members, not passive PR list recipients. They show up, they create and they post to audiences that actually care.
After the event, we collate all creator content and deliver a full campaign report: reach, views, engagement and links to every post.
Round Lab × Superdrug Presents —
135K+ organic views.
WGY invited multiple creators from our community to Round Lab's Superdrug Presents stand, driving awareness across TikTok and Instagram for the event. Creators produced authentic content on the day, posted to their engaged UK beauty audiences and generated over 135,000 organic views across the campaign with no paid media spend.
"Thanks so much for your support with this!"— Round Lab team
In their own words.
"It went really well! We'll definitely keep you in mind for future campaigns. The creator selection was exactly what we were looking for."
"Thanks so much for your support with this! Really impressed with the turnaround and the quality of creators selected."
"It's something that's really helped us, especially as we're a super small team — finding and managing creators can be so time consuming."
Your brand event could
be next.
30-minute discovery call. No commitment. We'll come with creator ideas for your brand specifically.